Stephan Brisard

People Leader & Experienced Marketing Professional

Stephan Brisard

People Leader & Experienced Marketing Professional

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Stephan Brisard!

People Leader & Experienced Marketing Professional

Highly accomplished and analytical people leader with expertise in developing and executing high-value strategic marketing plans. Expert in engineering performance-oriented programs that achieve desirable goals of profitability, acquisition, and retention. Repeatedly promoted into marketing leadership roles based on high EQ, measurable results, brand excellence, product leadership, strategy execution and growing market share.

Profile

Full name

Stephan Brisard

Education

BUSINESS AND MARKETING

Ecole de Management de Normandie (5 Years Course) - Master's Degree

EM Normandie is a Business School founded in 1871 and now located both in France and abroad. The school hosts 4,000 students on 5 campuses in Caen, Le Havre, Paris, Oxford and Dublin. Its initiatives have been rewarded by prestigious accreditation bodies (AACSB, EQUIS, EPAS) positioning it among the best European Business Schools.

INTERNATIONAL MARKETING

Leeds Beckett University (3 Years Course) - Bachelor's Degree with honors

A big business in its own right, the university has around 2,900 staff and more than 28,000 students from almost 100 countries around the world; it contributed an estimated £477 million to the economy every year. It is the only university in the UK to hold both the Customer Service Excellence award and the Investors in People Gold standard.

ACCOUNTING AND FINANCE

UCSD (2 Years Course) - Professional Certificate

Established in 1960 near the pre-existing Scripps Institution of Oceanography, UC San Diego is the seventh oldest of the 10 University of California campuses and offers over 200 undergraduate and graduate degree programs, enrolling about 28,000 undergraduate and 8,000 graduate students.

WORK EXPERIENCE

WATKINS WELLNESS (a MASCO Company)

Sr. Director, Digital Marketing - Present

• Built and lead a marketing services group with a team of 15 highly specialized people and agencies
• Increased leads volumes by 138% for Hot Spring Spas and 190% for Caldera Spas from 2019 to 2020
• Activated first business intelligence platform to visualize all marketing data in real time
• Launched first augmented reality multi-lingual application driving over 100 downloads within a few days
• Develop and execute North America long range planning and strategy for the marketing services group
• Manage marketing automation and CRM efforts as part of customer experience
• Direct all marketing communications, content strategy and design for all channels and dealers’ network
• Oversee front and back-end web development, design, user experience and testing for flagship brands
• Manage SEO and all paid media accounts including paid social and re-targeting

ESET

Director, Demand Generation & Product Marketing - 2016 - 2019

• Recruited and led a team of 20 marketing subject matter experts in less than 2 years
• Increased online B2C and B2B e-commerce transactions to $20M per year and profit margins by 25%
• Grew qualified sales leads by 84%, reduced cost per lead by 50% and increased conversion rates by 10%
• Managed channel partners marketing operations, portals, co-op, and incentives marketing programs
• Directed the overall demand generation, branding, digital marketing, and creative marketing strategy
• Led product marketing and management teams including product releases using an agile framework
• Directed PR and industry analysts and positioned ESET as a challenger on Gartner’s magic quadrant
• Oversaw marketing automation, CRM, artificial intelligence, analytics, and A/B testing across all channels

CalAmp

Vice President, Global Corporate Marketing - 2015- 2016

Lead a multi-site and global team of marketing professionals responsible for developing, implementing and driving the organization’s broad corporate marketing, demand generation and marketing communications initiatives.

• Recruited and led a team of 10 specialized marketing professionals
• Managed brand and repositioning efforts for North America, Europe, and Asia Pacific markets
• Launched several new products including a platform as a service 2 months ahead of schedule
• Directed global public relations activities and managed all third-party agencies
• Created powerful content marketing and creative assets to drive awareness and grew sales by 30%
• Increased qualified sales leads by 50% upon launching a new marketing automation platform
• Launched and optimized new digital marketing programs which led to a $1M increase in sales pipeline

Mitchell International

Director, Global Product Marketing - 2011 - 2015

Provided product marketing leadership to insurance and collision repair markets in North America and Europe. Directed all aspects of products go-to-market strategies and positioning activities, which encompassed product definition, product launches and demand generation efforts. Managed communications and public relations initiatives. Played a key role in designing and implementing market strategies.

• Recruited, led, and grew by 50% a team of specialized marketing professionals in less than 3 years
• Led product management and marketing activities to launch new products using an agile framework
• Managed all brand, PR, and marketing creative programs to position Mitchell as number one in its industry
• Directed implementation of new e-commerce and marketing automation platforms on time and on budget
• Increased B2B qualified leads by 50% and reduced cost per lead from $2,800 to $35 in less than three years
• Developed sales enablement programs which increased customer retention by 20% and sales by $1.6M
     

BusinessOnLine

Management Supervisor - 2009 - 2011

Led all online strategic and tactical marketing aspects of several fortune 500 clients which included Masco, HP and Chiquita Bananas. Formulated a marketing plan for the agency that encompassed the creation and launch of international digital marketing and localization services.

• Headed performance acceleration marketing team and improved productivity by 50%
• Increased digital marketing results by 40% and reduced costs by 50% for the agency’s top client
• Deployed complex large-scale proposals and won numerous pitches with a minimum contract value of $1M
• Secured Hewlett Packard global search engine marketing $2M annual contract in Europe and Asia Pacific

SKILLS

Professional Skills

  • 90% Complete
    Communication 90%
  • 90% Complete
    Leadership 90%
  • 90% Complete
    Emotional Intelligence 90%

Marketing Skills

  • 90% Complete
    Demand Generation 90%
  • 90% Complete
    Product Marketing 90%
  • 90% Complete
    E-Commerce 90%

Interests

Scuba Diving

PADI certified, I have reached the rescue diver level and enjoy night dives particularly in San Diego and all other the world.

Books

I enjoy reading regularly and today I am going over “Emotional Intelligence” from Daniel Coleman, “Crucial Conversations” from Kerry Patterson and a phenomenal thriller in French called “Quand sort la recluse” from Fred Vargas.

Traveling

I love traveling and discovering new cultures. I recently visited Giza, Egypt and was fascinated with the great pyramid.

Videos

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    "Believe you can and you're halfway there"

    Theodore Roosevelt